Dear fellow entrepreneur,

Stashed away in a climate-controlled storage unit hidden deep in the wooded hills of upstate New York is a secret archive containing over seventeen years of studies, secret reports, manuals, interviews, seminar recordings and videos.

For nearly the last ten years, access to the cream of this collection has been available exclusively to the Internet marketing world's most private and prestigious club: The System Club.

Until now, there were only two ways to become a member: 1) go through a System Seminar training or 2) be nominated by a fellow System Club member.

For many Internet marketers, the System Club has made the difference between success and failure.

And if you look at the success rate of our graduates compared to any other Internet marketing program, you'll instantly recognize that we do things very differently.

The reality is, no single course and no one seminar can convert you from a beginner to pro or from a pro to a super successful business owner.

That's why, unlike so many other offerings out there, the System Seminar has never promised a "magic bullet."

Instead we offer our students the one thing we know from over 17 years of experience that works: an ongoing education that draws both on rock solid direct marketing principles and the top minds on the cutting-edge of Internet marketing.

If you're looking for "the secret" to success in Internet marketing, it's right there.

If you could sit down and get an honest answer from every successful Internet business owner, you'll learn that those two items - solid direct marketing and access to top performers - are the foundation of their success.

It's universal - and yet it's almost impossible to find this kind of training anywhere at any price. Except for one place...

Every year System Club members are invited to participate in a private, un-advertised, closed door seminar.

Tuition: absolutely free.

This year we're meeting in the New York City area just fifteen minutes from downtown Manhattan.

This is not a tele-seminar, or a webinar, or a "customer appreciation" event where you come for free and are pitched to death.

Instead, it's a gathering of some of the world's top Internet and mainstream marketers on earth.

For example, this year two of our guest speakers have each been independently instrumental in marketing campaigns generating well over $1 billion in sales - real world, verifiable stuff. Not seminar hot air.

You've never heard of this annual private members only meeting because it's never been advertised and yet this meeting is where many of the breakthroughs that have revolutionized Internet marketing got their start.

This annual event is just one of the many reasons System Club members are more successful than other Internet marketers. They get truly exclusive access to cutting edge resources, techniques and breakthroughs months and sometimes years ahead of the pack.

And unlike other Internet marketing events that are recorded, sold, and passed around widely, the only people on earth who've ever had access to this material are members of the System Club.

And this annual ultra high level event is for members only and is absolutely free... and has been since 2003.

Amazingly the annual members only System Club seminar is just the tip of the iceberg of what System Club members get.

Every month, in addition to a complete tele-seminar with a world-class marketing expert (many of whom appear on no other calls and no other seminars), System Club members also get coaching directly from me via the System Club Second Saturday program.

If you were to call my office and asked for an hour of my time, my assistant Bettina would tell you I'm available to provide private consulting and coaching via telephone for $2000 an hour.

I make no apologies for this fee. In fact, all things considered, it's an insane bargain.

I have been involved in and continue to be involved in so many "rags to riches" success stories that I know the value of my time and advice. In fact, even at this rate, I am extremely selective about who I work with privately.

But there is one exception to this rule and that's the Second Saturday System Cub coaching program.

Like the name implies, every second Saturday of the month I personally get on the phone with individual System Club members in a group setting and we work on their businesses...

Their positioning, their business models, their copywriting, and all the other things that would normally cost a business owner thousands and thousands of dollars to get help with...assuming you can even find qualified help in this area.

Lots of people talk about marketing, but few people crank out success stories year after year after year the way I do. I don't see any reason to be falsely modest about this particular point. As the saying goes "If it's true, it ain't bragging."

If you'd like this kind of access to me you could apply to my office and pay my $2000 our fee - or you can simply become a member of the System Club.

If being part of a rare, all-meat, zero hype, no pitch day with some of the brightest marketing minds of the planet isn't enough for you...

And if monthly coaching, advice and insight from me to help you make your business more profitable and easy to run doesn't float your boat...

How about this?

It's one of the best kept secrets in Internet marketing.

System Cub members get an amazing discount on the annual System Seminar.

How amazing?

Depending on when you register, tuition for the annual System Seminar can run as high as $2,995.

Here's a shocker: System Club members pay less than half of that...

In fact, for System Club early birds, attending the System Seminar costs less than $1000.

How much less? That's still a secret, but no matter how you cut it, it's at a minimum a $2,000.00 savings over what the rest of the world pays.

Before you shoot yourself for paying many times that amount for much lesser trainings, don't be too hard on yourself.

Until right now in this letter, the fact that System Club members got the benefits of the System Seminar for a fraction of the price of outsiders really was "top-secret."

Did I also mention that System Club members also get up to 50% off on everything we do?

That includes the Advanced Copywriting course (the second best one in the world...only Gary Bencivenga's $5,000.00 course is better).

It also includes System Mastermind meetings where I work intensely with 10 business owners for a weekend. Cost to the rest of the world: $1,995.00. Cost to System Club members: $1,000 or less.

You may not want to take advantage of any of these amazing discounts, but isn't it good to know if you ever want to, you can?

But being a member of the System Club is not just about the annual Club members-only closed-door seminar or the monthly coaching sessions with me or the incredible discounts on System courses and events.

There's more...

A big discount on the annual System Seminar... a free ticket for you and a partner to the annual System Club Members-only Seminar... monthly group coaching with me...

System Club members also get as part of their membership a Master Class tele-seminar with me and some of the best minds in marketing.

Our Master Classes are with real world experts who aren't on the seminar circuit. In fact, most Internet marketers don't even know half these people exist let alone know their accomplishments. These are real players and unless you're a System Club member you'll never get the benefit of their experience.

Here are just some of the programs System Club members took advantage of over the years:

Josh Aston - Head of online marketing for Lexington Law: Josh generates enough leads every month to keep over 700 attorneys and staff members busy. If there's anyone who knows more about traffic generation and conversion I haven't met them yet.

Steve O'Keefe - One of the original Internet marketers. Amazon's founder Jeff Bezos went to him to learn how to sell books online. Steve is one of the great masters of online promotion and knows more about selling books on the Internet than anyone alive.

Murray Raphel - Successful real estate developer and master of retail promotion. Murray, a multi-decade veteran of direct marketing, has published over a dozen books and hundreds of articles on the practical side of direct mail for promoting retail stores and any business.

Don Libey - Author of "Beyond RFM" one of the best guides ever written on how to make the most from your customer list. Libey, a catalog industry veteran, is now an investment banker specializing in the buying and selling of catalog companies. Hard core, real world insight on how to make it you won't find anywhere else.

Emanuel Rosen - The master of viral marketing. Long before Facebook, Twitter, and the social marketing craze, Rosen was a guest expert on the System Club Master Class program. His breakthrough book "The Anatomy of Buzz" published ten years ago is the reference serious marketers use when they want to get the real deal on the subject.

Richard Koch - Ever hear of the 80/20 Rule? It's been around for a long time, but it took serial entrepreneur Richard Koch to breathe fresh life into it with his book on the subject. Years before anyone else in marketing had "discovered" Koch, he was a System Club Master Class guest expert.

Blair Witch Project Secret - Do you remember the phenomenally successful movie "The Blair Witch Project"? Driven entirely by word of mouth and the Internet, this super low-budget production grossed over $200 million. How did they do it? There's only one place on earth to get the whole story and that's behind the closed doors of the System Club Master Mind archive.

Notice in this short list of System Club Master Class guest experts there's not a single seminar "guru."

These are all master marketers from the real world with real experience and real verifiable public success.

When you become a System Club member you get access to the complete archive including these Master Class sessions and dozens of others.

Other names you may recognize as System Club Master Class guest experts include:

• Perry Marshall (master of Google AdWords and System grad)

• Glenn Livingston (master of Internet research)

• Monte Cahn (the Internet world's top domain name broker)

• James Martell (top affiliate marketer and one of the best educators in the business)

• Lloyd Irvin (twice world champion of Brazilian jujitsu and successful publisher, martial arts school operator, and Internet marketer - and System grad)

• Michael Campbell (Internet marketing pioneer and innovator of many of today's most commonly used white hat SEO strategies)

• Greg Davis (rising star in the high stakes, high profit world of CPA marketing)

• Kim Dushinski (one of the leading experts in the field of mobile marketing, author of "The Mobile Marketing Handbook" - and System grad)

These are the experts, and many many more, that you'll have access to in the System Cub Master Class archive.

Keep in mind, the names above are just a short list of all the people who've contributed to the System Club Master Class Program - and we have a new session with a new expert every month.

I haven't been a big fan of "bonuses" in the past.

Part of the reason is the long list of bogus bonuses and discounts that you often see in Internet marketing offers.

In contrast, I've always charged a premium for every training I've offered and I've never turned around and discounted the cost of a training years - or even months or weeks - later.

When it comes to the System Seminar, waiting means either you'll pay a much higher price later or you'll miss the boat altogether.

So why am I offering you bonuses just to test drive the Internet marketing world's most serious Club?

Frankly, because it suits my purposes now (as you'll see at the end of the letter).

But more important, I believe you'll find it's the single smartest thing and best investment you can make if you're serious about learning, growing, and staying on top of the endlessly fascinating and sometimes exasperating world of Internet marketing.

If you have an existing business either online or off-line, membership should be a no-brainer. You simply won't find information and guidance like this anywhere else at any price.

If you're a beginner, the System Club is one of the few places you can go where you'll be exposed to the real business of Internet marketing not the seminar and "launch" fantasies cooked up by the online equivalent of used-car salesmen.

I guarantee you've never seen these before because until now they've been reserved solely for System Club members.

If you want the secret for why System graduates are consistently more successful than the graduates of any other Internet marketing training programs it's this:

The System inspires people to be serious about Internet marketing...and we give our System Club members the ammunition they need to succeed.

If you're familiar with the direct mail world, you know the name.

For decades, Gary Bencivenga was, before he retired from "active duty", the undisputed champion of the copywriting world.

When he gave his one and only seminar at the end of his career, it was attended by every serious big money copywriter in the business including super-stars like Gary Halbert and Richard Armstrong.

Gary made so much money from his successful sales letters, that he saw absolutely no reason to share any of his techniques... until it was time to leave the big stadium.

The interview he granted me was for the exclusive use of System Club members only and is the only interview of him available in recorded form.

How did this highly unusual arrangement come about?

Because Gary is a long time System Club member himself and he knows both the quality of the material we produce and the quality of the people in our group.

These recordings are not available from any other source, at any price, and this was the only recorded interview Gary ever granted in his 40+ year career.

Only System Club members and Gary's own clients and inner circle students have ever had access to this material. You can have it too, just for test driving the System Club.

What would happen if you put the original Internet marketing pioneer together in the same room with one of the most respected direct marketing practitioners on earth and one of the world's sharpest Internet marketing minds for a day?

You'd get a mind boggling, one-of-a-kind and never-to-be-repeated live all day mastermind session that money can't buy.

I've never sold the recordings from this day, but if I did it would have to be one of the most expensive set of DVDs I've ever made available.

It's very rare to have three experts with this depth of practical experience in marketing together in the same room, at the same time, teaching together. I did a quick calculation and, between the three of us, there was well over 100 years of marketing know-how harnessed that day.

Me, Ken McCarthy, the original Internet marketing pioneer who's trained thousands and helped launch dozens of successful businesses and careers online and off...Perry Marshall, the guy who sorted out the details of Google AdWords making it accessible - and profitable - to thousands of small-business people...Drayton Bird, the multi-decade veteran marketer who David Ogilvy said knew more about direct marketing that any man alive.

You can, just for test driving the System Club and this is the only way to get your hands on this material.

I've been teaching Internet marketing since 1994.

An amazingly high number of game-changing innovations have either come straight out of my trainings or received a very, very early introduction at them.

Here are the things I've introduced to my students with the date I introduced them: the banner ad (1994), legitimate e-mail marketing (1994), sequential auto responders (1996), pay per click marketing (2001), audio advertising online (2002), video advertising online (2005), and mobile marketing (2008.)

If there's anybody who's been as consistently on the cutting edge of Internet marketing trends for as long as I've been, I'd like to meet him or her.

(Apparently some of my "competition" gets aggravated when I roll out this list. Sorry guys. Why don't you accomplish something other than copying other people's material and you can honestly brag a little too?)

Anyway, one day after getting thoroughly frustrated with the low-level of Internet marketing education that people were getting from the "gurus," I decided to create an intense one day crash course on everything that was essential for success in Internet marketing.

I took this fast-paced, information-packed training on a North American tour that took me to NYC, Chicago, Toronto, Los Angeles, San Francisco, and Vancouver.

Unfortunately, my schedule no longer allows me to offer this kind of training so there will be no more System Intensive tours.

The good news is one of my students begged me to allow him to record the entire New York City session - which I think was my best.

For test driving the System Club you'll get your own copy of this unique, never to be repeated, one day explosion of well over a decade of serious, in the trenches Internet marketing experience. Not available anywhere else at any price and only for members of the System Club.

Here's a recap of what you get when you test drive the System Club:

Full System Club membership privileges for 30 days including...

Free tuition at the System Club Members-only closed door seminar for you and a guest

A massive discount on System 2011 (at least over $1,000 off) to be held April 15-17 in New York City area (make sure you fly into Newark airport)

Full participation in the System Seminar Second Saturday coaching program with me and recorded access to the session if you can't make the live call

A System Seminar quality master class every month via tele-seminar with the sharpest minds in mainstream and Internet marketing

Complete access to dozens of seminar recordings, tele-seminars and master class sessions from months and years past. There is no marketing archive on the Internet that can compare with this resource. Period.

Emergency Calls. Do you have a big decision to make regarding your business? Every Club member gets an annual "emergency call" with Ken. It's not something to use lightly, but if you need it, it's good to know it's available.

Many Club members have taken advantage of this unique service when they found themselves in a jam and no one else could help. When you realize the hourly rate for my time is $2000 an hour (no joke, call my office and try to book time and you'll find out), this is an amazing value - and it's included in your System Club membership.

As a bonus for test driving the System Club, we offer the following:

The Ultimate Copywriting Master Mind

The complete CD recordings of the only interview direct response copywriting legend Gary Bencivenga ever granted.

The Ultimate Marketing Master Mind

The audio and video from the one-of-a-kind and never to be repeated live all day Master Mind session with three of the top minds in marketing: Ken McCarthy, Drayton Bird, and Perry Marshall.

The Ultimate Internet Marketing Master Mind

The complete recording of the only Internet Marketing Intensive I ever recorded.

As I mentioned at the beginning of this letter, we're changing the way we do business a little.

Up until now, anybody could walk in off the street and sign up for the System Seminar.

Starting this year and in 2011, we're changing that. The annual System Seminar, the oldest and some say the very best seminar in the industry, will be for System Cub members only.

Why?

I love the teaching, I love the research, I love being months and sometimes years ahead of the pack in knowing where the Internet is headed, and I love reaching out to and working with the marketing world's brightest lights, veterans and rising stars.

But frankly, after 10 years of public seminars, I'm a little tired of dealing with the wide variety of folks out there, many of whom have been so badly misled and poorly trained that I feel I have to spend at least half my energy de-programming them from seminar "guru" BS.

Also, realistically no weekend seminar no matter how good, no matter how densely packed with actionable information, and no matter how astonishing the track record of its grads, can do it all for you or for anybody.

Internet marketing is a profession, it's a career, it's a business just like any other real world moneymaking opportunity. I happen to think it is one of the best opportunities open to hard-working people with minimum capital, but that doesn't mean it takes no effort to learn it.

So from now on, I'm only willing to work with people who are members of the Club.

System Club members will have access to scores of hours of training materials on every marketing subject, online and off, under the sun.

As a System Club member, you'll have the advantage of monthly trainings to keep you sharp, motivated and up-to-date on what's going on in our industry.

You'll also be part of an ongoing coaching program led by me personally.

All these things will help ensure that everyone who shows up at the annual System Seminar will be on the same page and ready to work.

Test drive the System Club for 30 days.

Take advantage of the vast archive... the monthly Master Class... the second Saturday coaching session with me.

If at any time during those 30 days you're not 100% fully convinced that the cost of being a System Club member is the best bargain in the Internet marketing world, contact our office and cancel your membership.

No hard feelings, no hassles, and you can keep your "test drive" bonuses as a gift from us.

Am I afraid of being taken advantage of by scam artists who will sign up just to get the bonuses and run?

Not really. Actually, I feel sorry for the small number of people who will do that.

They kind of remind me of people who have so little faith in themselves they would walk through a vault stacked to the ceiling with hundred dollar bills then instead of making themselves at home, grab a small handful and run away.

For over 16 years now, my trainings have been a "community of learners." No one knows it all and everyone who is serious about learning is welcome regardless of their background and experience.

Many times an absolute "newbie" has walked through the door and as a result of our training has become not only a successful business owner but also a leader in our field.

If you're serious about Internet marketing, I hope you give yourself the benefit of taking advantage of this opportunity and seeing what Internet marketing is like when it is done right.

Yours in success,

Ken McCarthy
Founder, The System Seminar

P.S. Test drive the System Club for 30 days. No risk. Cancel anytime if you're not fully 100% convinced it's for you.

P.P.S. We've been offering Internet marketing trainings since 1994. Unlike many in the Internet marketing world, what you see is what you get.

If you want to leave the Club at any time we make it super easy to do so. There are no forced up sells or other "guru" chicanery. There are no "higher levels" to join. You'll never receive a call from a smarmy telemarketer trying to sweet talk you into a multi-thousand dollar coaching program.

This is the same common sense, no-nonsense, real-world training that we've offered since Day One.

If you've been sitting on the sidelines wondering which way to go or if you've been confused by the dizzying variety of so-called "experts" in the field, this risk-free 30 Day Test Drive could well be the answer you've been looking for.

You will be charged a one-time fee of $49 for your System Club 30-Day Guest Pass. After 30 days, if you choose to continue to be a member of the Club, your dues will be $95 per month charged automatically to your credit card. You can cancel at anytime - quickly, easily, no hassles and no hard feelings - by calling or writing the System Club office. Our contact information appears at the bottom of all our web pages.